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Tim Roberts

Australia - ARTS Australia

Tim is the Principal of Arts Research and Ticketing Services (ARTS) Australia, a marketing consultancy based in Sydney providing services to visual and performing arts organisations internationally encompassing: market research & analysis, online marketing and ticketing & membership consultancy

Primary role

Researcher, Policy advisor

Interests

Audience development, marketing and research, Cultural research and information, Performing arts marketing, Ticketing and database marketing, Cultural portals on the internet

Languages

English

Nationality

Australian

Location

ARTS Australia, Balmain East, Australia

Institution type

Private Company (incl. consultancy)

Available

(available for freelance work) (available for freelance work)

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ARTS Australia

Balmain East

NSW

Australia

Tel

Fax

Email

tim.roberts@artsoz.com.au

Quick link

www.connectcp.org/TimRoberts

Web

www.artsoz.com.au

Institution email

info@artsoz.com.au

Job title

Principal Consultant

Resident

Australia

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Tim Roberts heads up ARTS Australia which provides specialist Marketing Services to Cultural, Entertainment and Arts organisations internationally. Over the last 15 years, Tim has gained extensive experience in online marketing, ticketing and database marketing from marketing consultancy in the cultural sector. ARTS Australia has undertaken ticketing and marketing projects for clients throughout Australia, New Zealand, USA, Singapore, Hong Kong, Malaysia, South Africa, Turkey and Great Britain.

 

Tim presents and lectures regularly on ticketing and online marketing around Australia and internationally. Tim has a BA (Arts Management) and a Graduate Diploma in Business (Marketing) and is completing a Masters in Arts Management.

 

Tim offers:

 

• Comprehensive experience internationally regarding best practice in leisure ticketing, membership, fundraising and arts marketing - specialising in CRM, audience development and analysis.
• Detailed knowledge of a broad range of ticketing and membership database software, including the application in the online environment.
• Strong theoretical foundation in marketing combined with a thorough practical grounding in Information Technology and Telecommunications.
• International network of specialists in the areas of ticketing and arts marketing and research.

 

SERVICES

 

• Audience development consultancy
• Online transaction & research services
• Ticketing & membership software and systems advice, implementation & feasibility studies
• Marketing database analysis

 

INDICATIVE CLIENTS

 

• Australia Council for the Arts – Audience & Market Development Division
• Arts Victoria
• Department of Contract and Management Services, Western Australian State Government
• IMG Artists Asia
• Historic Houses Trust (NSW)
• Auckland Philharmonia
• The Access Group Istanbul Turkey - Biletix nation-wide ticketing agency
• Weberize USA
• Tickets.com
• e-corp/Softix

 

AWARDS

 

Geodemographic and attendance analysis and direct marketing strategy for the 1999 subscription campaign for Geelong Performing Arts Centre in association with the Dramatic Group.

 

• Australian Marketing Institute National Award for Marketing Excellence - WINNER Victoria (Sport, Leisure & Entertainment)
• Australian Direct Marketing Association National Award - WINNER Bronze (Tourism, Travel, Entertainment, Sport, Leisure, Events & Retail)

 

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2008 - 2010 Principal Consultant - Arts Research & Ticketing Services Australia (Australia) -

2008 - 2008 Chief Executive Officer - SeatAdvisor Pty Ltd (Australia) -

1995 - 2006 Principal Consultant - Arts Research & Ticketing Services Australia (Australia) - A marketing consultancy based in Sydney providing services to visual & performing arts organisations internationally encompassing: market research & analysis, online marketing and ticketing & membership consultancy

2003 - 2005 Sales & Marketing Manager - Space-Time Systems (Australia) - Responsible for sales and business development in Asia Pacific for the developer of bocs ticketing software, used by over 300 clients worldwide at the time (incl. Sydney Opera House, Royal Opera House Covent Garden, South Bank & Barbican Centres in London, Athens Concert Hall and the Urban Council of Hong Kong).

1991 - 1993 Consultant - Arts Management & Marketing (Australia) - Research and database management and analysis consultancy for the arts.

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1992 Graduate Diploma Business (Dean's List) Marketing - Edith Cowan University (Australia)

1991 BA Arts Management - Edith Cowan University (WAAPA) (Australia)

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Roger Tomlinson & Tim Roberts (2006) FULL HOUSE: Turning Data into Audiences, Sydney, Australia Council for the Arts, ISSN/ISBN:978-1-920784-35-5DOI:1-920784-35-7

Roger Tomlinson, Tim Roberts & Vicki Allpress (2006) FULL HOUSE: Turning Data into Audiences, Wellington, Creative New Zealand, ISSN/ISBN:0-478-18554-5

Tim Roberts and David Eedle (2000) Ticket2Research: National Market Research and Development for the Regional Performing Arts Industry, Sydney, Australia Council for the Arts,

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Amelia Bartak and Tim Roberts (2007) 'The Departing Train - Online Museum Marketing in the Age of Engagement', IN: Museum Marketing: Competing in the Global Marketplace 200,

Tim Roberts (2007) 'Reclaiming the Box Office', IN: Australasian Leisure Management Oct/Nov article,

Tim Roberts (2007) 'Turning Data into Audiences', IN: In the Box: The Business of Live Business November Podcast,

Tim Roberts (2007) 'Audience Profiling', IN: fuel4arts.com September article,

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Tim Roberts (9/2007) CRM/Ticketing Strategic and Functionality Audit, , Adelaide Festival Centre Trust

Tim Roberts (8/2006) Ticketing Feasibility Study Implementation Project, ARTS Australia developed options for Arts Victoria to consider for implementation of the recommendations of the L.E.K. Co-ordinated Ticketing Report. To assist Arts Victoria clarify its position and the resulting options, the outcome of the ARTS Australia consultancy was the development of a range of models covering the spectrum of potential involvement by Arts Victoria in facilitating ticketing and CRM, Arts Victoria

ARTS Australia in association with The Dramatic Group (2/2001) Audience Insight Australia: Stage 1, 2 & 3, Planning and development stage of a national audience research advisory service for the arts., Australia Council for the Arts: Audience & Market Development Division

Norm Williams and Tim Roberts (9/1999) Development Plan for Fremantle Prison, Plan for the sympathetic redevelopment of a site of significant heritage value for WA., Department of Contract and Management Services, Western Australian State Government

Norm Williams, Gary Snowden and Tim Roberts for PTT (7/1998) Subiaco Theatre Centre Redevelopment, Western Australian Government Cabinet submission for the A$7.2 million redevelopment of the Subiaco Theatre Centre in Perth. , Perth Theatre Trust

Tim Roberts (10/1996) Assessment of Current Ticketing Services and Future Options, An assessment of the current ticketing service provided by Computicket and the functionality of the existing marketing database maintained by The Playhouse Company. In addition, a survey of ticketing software available in South Africa and internationally and recommendations regarding future ticketing and marketing options., The Playhouse Company, Durban, South Africa

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1.  www.artsoz.com.au

2.  www.creativenz.govt.nz/our-work/audience/full-house

3.  www.ozco.gov.au/council_priorities/audience_development/

4.  www.artsoz.com.au/ticket2research.htm

5.  www.ticketingprofessionals.com.au

Last Updated: 23/02/2010

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