Principal Consultant
ARTS Australia
NSW, Australia
Tel / Fax
Email: tim.roberts@artsoz.com.au
Institution email: info@artsoz.com.au
Web: www.artsoz.com.au
Quick link: www.connectcp.org/TimRoberts
Biography
Tim Roberts heads up ARTS Australia which provides specialist Marketing Services to Cultural, Entertainment and Arts organisations internationally. Over the last 15 years, Tim has gained extensive experience in online marketing, ticketing and database marketing from marketing consultancy in the cultural sector. ARTS Australia has undertaken ticketing and marketing projects for clients throughout Australia, New Zealand, USA, Singapore, Hong Kong, Malaysia, South Africa, Turkey and Great Britain.
Tim presents and lectures regularly on ticketing and online marketing around Australia and internationally. Tim has a BA (Arts Management) and a Graduate Diploma in Business (Marketing) and is completing a Masters in Arts Management.
Tim offers:
• Comprehensive experience internationally regarding best practice in leisure ticketing, membership, fundraising and arts marketing - specialising in CRM, audience development and analysis.
• Detailed knowledge of a broad range of ticketing and membership database software, including the application in the online environment.
• Strong theoretical foundation in marketing combined with a thorough practical grounding in Information Technology and Telecommunications.
• International network of specialists in the areas of ticketing and arts marketing and research.
SERVICES
• Audience development consultancy
• Online transaction & research services
• Ticketing & membership software and systems advice, implementation & feasibility studies
• Marketing database analysis
INDICATIVE CLIENTS
• Australia Council for the Arts
• Creative New Zealand
• Arts Victoria
• Department of Contract and Management Services, Western Australian State Government
• IMG Artists Asia
• Historic Houses Trust (NSW)
• The Access Group Istanbul Turkey - Biletix nation-wide ticketing agency
• Weberize USA
• Tickets.com
• e-corp/Softix
AWARDS
Geodemographic and attendance analysis and direct marketing strategy for the 1999 subscription campaign for Geelong Performing Arts Centre in association with the Dramatic Group.
• Australian Marketing Institute National Award for Marketing Excellence - WINNER Victoria (Sport, Leisure & Entertainment)
• Australian Direct Marketing Association National Award - WINNER Bronze (Tourism, Travel, Entertainment, Sport, Leisure, Events & Retail)
Employment history
2008 - 2010 Principal Consultant - Arts Research & Ticketing Services Australia
(Australia) -
2008 - 2008 Chief Executive Officer - SeatAdvisor Pty Ltd
(Australia) -
1995 - 2006 Principal Consultant - Arts Research & Ticketing Services Australia
(Australia) - A marketing consultancy based in Sydney providing services to visual & performing arts organisations internationally encompassing: market research & analysis, online marketing and ticketing & membership consultancy
2003 - 2005 Sales & Marketing Manager - Space-Time Systems
(Australia) - Responsible for sales and business development in Asia Pacific for the developer of bocs ticketing software, used by over 300 clients worldwide at the time (incl. Sydney Opera House, Royal Opera House Covent Garden, South Bank & Barbican Centres in London, Athens Concert Hall and the Urban Council of Hong Kong).
1991 - 1993 Consultant - Arts Management & Marketing
(Australia) - Research and database management and analysis consultancy for the arts.
University education and honours
1992 Graduate Diploma Business (Dean's List)
Marketing Edith Cowan University (Australia)
1991 BA
Arts Management Edith Cowan University (WAAPA) (Australia)
Books published - authored and edited
Roberts, Tim and Roger Tomlinson (2006) FULL HOUSE: Turning Data into Audiences, Sydney, Australia Council for the Arts, ISSN/ISBN:978-1-920784-35-5DOI:1-920784-35-7
Roberts, Tim, Roger Tomlinson and Vicki Allpress (2006) FULL HOUSE: Turning Data into Audiences, Wellington, Creative New Zealand, ISSN/ISBN:0-478-18554-5
Roberts, Tim and David Eedle (2000) Ticket2Research: National Market Research and Development for the Regional Performing Arts Industry, Sydney, Australia Council for the Arts,
Articles or chapters
Roberts, Tim and Amelia Bartak (2007) 'The Departing Train - Online Museum Marketing in the Age of Engagement' IN: Museum Marketing: Competing in the Global Marketplace 200,
Roberts, Tim (2007) 'Reclaiming the Box Office' IN: Australasian Leisure Management Oct/Nov article,
Roberts, Tim (2007) 'Turning Data into Audiences' IN: In the Box: The Business of Live Business November Podcast,
Roberts, Tim (2007) 'Audience Profiling' IN: fuel4arts.com September article,
Commissioned reports
Roberts, Tim (9/2007) CRM/Ticketing Strategic and Functionality Audit IN: , , Adelaide Festival Centre Trust
Roberts, Tim (8/2006) Ticketing Feasibility Study Implementation Project IN: , ARTS Australia developed options for Arts Victoria to consider for implementation of the recommendations of the L.E.K. Co-ordinated Ticketing Report. To assist Arts Victoria clarify its position and the resulting options, the outcome of the ARTS Australia consultancy was the development of a range of models covering the spectrum of potential involvement by Arts Victoria in facilitating ticketing and CRM, Arts Victoria
ARTS Australia in association with The Dramatic Group (2/2001) Audience Insight Australia: Stage 1, 2 & 3 IN: , Planning and development stage of a national audience research advisory service for the arts., Australia Council for the Arts: Audience & Market Development Division
Roberts, Tim and Norm Williams (9/1999) Development Plan for Fremantle Prison IN: , Plan for the sympathetic redevelopment of a site of significant heritage value for WA., Department of Contract and Management Services, Western Australian State Government
Roberts, Tim, Norm Williams and Gary Snowden (7/1998) Subiaco Theatre Centre Redevelopment IN: , Western Australian Government Cabinet submission for the A$7.2 million redevelopment of the Subiaco Theatre Centre in Perth. , Perth Theatre Trust
Roberts, Tim (10/1996) Assessment of Current Ticketing Services and Future Options IN: , An assessment of the current ticketing service provided by Computicket and the functionality of the existing marketing database maintained by The Playhouse Company. In addition, a survey of ticketing software available in South Africa and internationally and recommendations regarding future ticketing and marketing options., The Playhouse Company, Durban, South Africa
Languages: English
Nationality: Australian
General Links (provided by profile member):
3. www.artsoz.com.au/ticket2research.htm
4. www.ticketingprofessionals.com.au
